GALLUP

From a global perspective, financial services company UBS projects that the plant-based meat industry could balloon to $85 billion in sales by 2030 from $4.6 billion in 2018, with 28% percent annual increases.

Across nearly all subgroups, the majority of those who have tried plant-based meats say they are at least somewhat likely to continue eating them. Women and younger adults are especially likely to be repeat customers.

https://news.gallup.com/poll/282989/four-americans-eaten-plant-based-meats.aspx

“Based on the growth of the market and Gallup’s latest readings on vegetarianism and veganism, it appears Americans are eager to include alternatives to animal products in their diets but are not willing to give up animal products completely.”

https://news.gallup.com/poll/238328/snapshot-few-americans-vegetarian-vegan.aspx

Michigan State

35% of Americans have consumed plant-based meat in the last year. Ninety percent say they would do so again.

42% have not consumed it, but are willing to try it.

Michigan State-U Poll: Emerging Food Trends